Most horse racing fans would agree that race tracks, especially smaller market tracks, need to improve their marketing campaigns in order to attract fans. How the small market tracks achieve marketing success, however, is debatable. Every Tuesday, in Marketing Mix, we will analyze a race track promotion from the week before, examining why it worked or why it failed, and whether it furthers the goal of promoting the sport.
No race track is enjoying more positive PR right now than Los Alamitos. Much like Philadelphia Park benefited from Smarty Jones’ 2004 Triple Crown pursuit, Los Al’s is receiving similar attention as California Chrome’s home base. Los Al’s marketing department has recognized this unique opportunity and is capitalizing. Continue reading Marketing Mix: Promotion of the Week—Los Alamitos and the California Chrome Good Luck Card