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	<title>ThoroBros &#187; California Chrome</title>
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	<description>Critical analysis of the business, marketing, legal, and leadership aspects of the Sport of Kings</description>
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		<title>Marketing Mix: Promotion of the Week—Los Alamitos and the California Chrome Good Luck Card</title>
		<link>http://thorobros.com/2014/05/marketing-mix-promotion-of-the-week-los-alamitos-and-the-california-chrome-good-luck-card/</link>
		<comments>http://thorobros.com/2014/05/marketing-mix-promotion-of-the-week-los-alamitos-and-the-california-chrome-good-luck-card/#comments</comments>
		<pubDate>Wed, 28 May 2014 14:21:20 +0000</pubDate>
		<dc:creator><![CDATA[SKB]]></dc:creator>
				<category><![CDATA[Belmont]]></category>
		<category><![CDATA[California Chrome]]></category>
		<category><![CDATA[Los Alamitos]]></category>

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		<description><![CDATA[Most horse racing fans would agree that race tracks, especially smaller market tracks, need to improve their marketing campaigns in order to attract fans.  How the small market tracks achieve marketing success, however, is debatable.  Every Tuesday, in Marketing Mix, we will analyze a race track promotion from the week before, examining why it worked &#8230; <a href="http://thorobros.com/2014/05/marketing-mix-promotion-of-the-week-los-alamitos-and-the-california-chrome-good-luck-card/" class="more-link">Continue reading <span class="screen-reader-text">Marketing Mix: Promotion of the Week—Los Alamitos and the California Chrome Good Luck Card</span> <span class="meta-nav">&#8594;</span></a>]]></description>
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