This is the first in a two-part series aimed at evaluating the NYRA customer experience. This has been a major thrust of the NYRA business plan, and you can hardly find an interview with NYRA President and CEO Christopher Kay in which he fails to mention improving customer experience. Additionally, in May, NYRA hired Lynn LaRocca to join the senior management team as “Chief Experience Officer,” responsible for “all aspects of the relationship between NYRA and its guests, both current and future.” (See May 27, 2014 NYRA press release, available at http://www.nyra.com/belmont/larocca-lambert-join-nyra-senior-management-team/). Mr. Kay has made the guest experience a primary focus of his tenure as President, and Ms. LaRocca has now had several months on the job. As (very) frequent guests of NYRA, both at the track and over the internet, the Thorobros have tried to critically examine the current guest experience and evaluate how the NYRA team is doing.
Continue reading Grading the NYRA Experience (Part 1 – Off-Track Customers)