The Rating Game: Nielsen Ratings and the 2014 Breeders Cup

Call the statistics inaccurate, or criticize the method in which they are collected, but regardless, in the television world it is undisputed that Nielsen Ratings are as good as gold.  Higher Nielsen ratings generate higher advertising dollars.  And advertising dollars fuel commercial television. Period. Thus, for a sporting event to garner major dollars for a TV deal, it needs to promise and evidence desired Nielsen Ratings.

Such is the case for horse racing and the Breeders’ Cup.  In fact, given the doomsday predictions for a “dying sport”, the Breeders’ Cup ratings are even more critical as they represent the sport’s single opportunity to prove that it has a future beyond just the Triple Crown. So for an event that’s success is often measured by numbers such as on track attendance and handle, I submit that this year, in particular, the most important number may be the Nielsen Rating earned for the primetime broadcast of the Classic and (most likely) the Mile.

Continue reading The Rating Game: Nielsen Ratings and the 2014 Breeders Cup

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Breeders’ Cup Profile: Tapestry, Filly and Mare Turf

As we approach the 31st running of the Breeders’ Cup World Championships, each of us will analyze one potential contender per week that we think, based on their campaign and resume, fit the profile of a Breeders’ Cup winner.

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In anticipation of next weekend’s QE II Challenge Cup at Keeneland, today’s BC Profile examines “Win and You’re In” Qualified and Filly and Mare Turf Contender Tapestry.

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Breeders’ Cup Profile: Emollient, Filly and Mare Turf

As we approach the 31st running of the Breeders’ Cup World Championships, each of us will analyze the 2014 campaign and profile of one potential contender per week that we think is worthy of consideration when forming your tickets come October 31 and November 1.

Staying on the subject of the Filly and Mare Turf, today BC Profile analyzes “Win and You’re In” qualifier Emollient, who finished 4th in this race last year as a three year old.

Continue reading Breeders’ Cup Profile: Emollient, Filly and Mare Turf

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Breeders’ Cup Profile: Minorette, Filly & Mare Turf

As we approach the 31st running of the Breeders’ Cup World Championships, each of us will analyze one potential contender per week that we think, based on their campaign and resume, fit the profile of a Breeders’ Cup winner.

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In anticipation of next weekend’s QE II Challenge Cup at Keeneland, today’s BC Profile examines “Win and You’re In” Qualified and Filly and Mare Turf Contender Minorette.

Continue reading Breeders’ Cup Profile: Minorette, Filly & Mare Turf

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Why We Watch: The Boise State of the Breeders’ Cup–Stopshoppingdebbie

Every Breeders’ Cup features fascinating storylines and plot twists that build the anticipation and suspense leading up to the Championships.  The stories within each race and behind each entrant add intrigue to the excitement and suspense of the race itself and help fuel Breeders’ Cup success. While each story is unique and follows its own script, there are undoubtedly common themes and genres we have watched unfold in the previous 31 Breeders’ Cups. In the weeks leading up to this year’s Breeders’ Cup, we hope to highlight some of our favorite themes from over the years in the context of a 2014 story.

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For racing fans, the Breeders’ Cup often provides the annual forum for showdowns between stars which would not otherwise occur.  The tops of the east clashes with the best from the west. A U.S. turf champion is tested by the best of Europe.  Undefeated two year old prospects collide in what many hope is the beginning of a new rivalry and a preview of the first Saturday in May (we can always hope on this one).  But for me, the most intriguing and anticipated pairing is when an unproven star of a mid-major track steps up to face the mainstream divisional leaders.   It’s horse racing’s version of Boise State v. Oklahoma, Francis Ouimet in the U.S. Open, Hickory v. South Bend High. Continue reading Why We Watch: The Boise State of the Breeders’ Cup–Stopshoppingdebbie

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Using Breeders’ Cup Preview Days to Engage the New Fan

There are essentially four significant events of the fall racing season:  this past Saturday (TVG Super Saturday), FallStars weekend at Keeneland, the Thanksgiving weekend card at Aqueduct (Cigar Mile, etc.) and, of course, the Breeders’ Cup.  Each of these days give racing an opportunity to make an impact in a fall sporting landscape otherwise dominated by football, baseball pennant chases, the Ryder Cup and even whatever is going on in NASCAR.  In light of the precious few opportunities available this time of year, as well as the fact that the races this weekend and next build the sport’s World Championships, we think it’s fair to ask whether the sport in general is making the most of its opportunities.

Continue reading Using Breeders’ Cup Preview Days to Engage the New Fan

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Breeders’ Cup Profile: Carve, Dirt Mile.

As we approach the 31st running of the Breeders’ Cup World Championships, each of us will analyze one potential contender per week that we think, based on their campaign and resume, fit the profile of a Breeders’ Cup winner.

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In anticipation of Saturday’s Homecoming Stakes at Churchill Downs, this first BC Profile examines the morning line favorite for that race, and Breeders’ Cup Dirt Mile hopeful, Carve.

Continue reading Breeders’ Cup Profile: Carve, Dirt Mile.

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Racing’s Big Day Business Model at Smaller Market Tracks: Is Parx Prepared for Primetime?

 You may have heard – California Chrome is racing in the Pennsylvania Derby on Saturday at Parx Racing. And that’s not all – Untapable is seeking to solidify, if not clinch, the 3YO fillies title in the Cotillion when she takes on StopchargingMaria and Sweet Reason. Both races are for $1 million purses and, for one day at least, Parx Racing in Bensalem, Pennsylvania will stand at the center of the racing universe.

 All of that is great, and it certainly is a coup both for Parx and mid-Atlantic racing in general to have the Derby winner and the Oaks winner racing in for big purses in key Breeders’ Cup preps. But we think it’s also fair to ask – what’s the point? specifically, what is Parx seeking to accomplish with the PA Derby and the Cotillion? Continue reading Racing’s Big Day Business Model at Smaller Market Tracks: Is Parx Prepared for Primetime?

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40 Days of Durkin: Monday, September 1, 2014

Over the past six weeks we have shared with you 39 of Tom Durkin’s greatest race calls. Today, on our 40th and final day, we leave you with Tom’s final race call from yesterday. We’ve also each tried our best, although a nearly impossible assignment, to summarize the impact Tom has had on us as fans and on the sport we love.

Thanks to everyone for following us on this 40 day journey. We hope you had as much fun recalling these moments as we had putting this together.

Nolan:

I grew up in Saratoga. As a result, I grew up with horse racing. For many years, I didn’t know that there were any other race callers other than Tom Durkin. When I watched the Triple Crown and Breeders’ Cup on TV, it was Tom Durkin. When I went to the races at Saratoga, it was Tom Durkin. When I occasionally tuned in for the Jockey Club Gold Cup or Wood Memorial, it was Tom Durkin. Eventually I became a bigger fan and discovered that there were indeed other people that called races at other tracks. But I quickly learned that none of them were as good as Tom Durkin. None of them combined his humor, panache, vocabulary and feel for the moment. Over the past Saratoga meet we have looked back at 40 of some of Tom Durkin’s most memorable calls. That project has brought back some great memories for me. The soundtrack to some of my fondest racetrack memories will be Tom Durkin’s voice. And I wouldn’t want it any other way.

John:

How does one use words to do justice to Tom Durkin? He in fact is a wordsmith himself with a tremendous vocabulary. The only word that can do truly describe what he means to his profession and the sport of horse racing is the ultimate adjective: “the best”. He is without a doubt the best race caller of all-time, and there will never be another like him. In a sport where greatness and best are often been a subject of debate (see Secretariat v. Man O’War v. Seattle Slew v. Citation), Tom Durkin has no competitors. There is no one with such an impressive vocabulary, an eye for the field, a dramatic flair for great efforts and an emotional voice that could capture the gravity of any moment by building to a crescendo at the finish line. Aside from his race calling, he also loves this sport. When he was the key note speaker at the hall of fame induction ceremony in 2006 his speech was like a locker room pump up from a coach. It inspired me and reminded me of the greatness of this game. I just want to thank Tom for all that he has done for this game. He has xr45t inspired me and provided the soundtrack to all of my favorite moments at the races. You are the best Tom, it won’t be the same without you.

Sean:

It’s an impossible task to summarize Tom Durkin’s career, calls and contributions in a paragraph, or even a chapter in a novel (we have 39 other posts which prove that). I have too many memories to list. But my favorite Durkin moment was not a race call, it was not even at a race track. As mentioned above, we had the honor of listening to Durkin’s keynote address at the 2006 Hall of Fame induction in Saratoga. In his address Durkin scoffed at the notion that the Sport of Kings was a dying sport. Instead, he declared:

“If you are one of those sentimentalists who long for the Good Old Days, well, welcome to them. Because for my money, these are the Good Old Days….Stop wringing your hands, and maybe it will free up your arms so you can embrace the exciting present that is Thoroughbred racing today.”

His address was full of optimism and praise for horse racing.  As I exited the sales pavilion that morning, I had never been prouder and more excited to be a horse racing fan. Even today, when I’m tempted to shake my head or otherwise question that future of our beloved sport, I recall Durkin’s words and continue to embrace the “exciting present” which racing offers. Thank you Tom for all you have done. While your career as a race caller may be over, I have no doubt you will continue to be an ambassador to the sport and an inspiration to its fans.

From all of us Thorobros, thanks, Tom.

 

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40 Days of Durkin: Sunday August 31, 2014

In honor of Tom Durkin’s retirement from race calling on August 31, we are taking a look back at 40 of his most memorable calls–one for each day of the 2014 Saratoga meet.

This list has long been in contemplation. What race-call do we use to mark, and celebrate the greatness that is Tom Durkin on his final day?

To use the memorable words of Tom Durkin, we knew “it’s going to be very close.” It could have been Rachel’s Woodward, You v. Carson Hollow in the Test, Hidden Lake in the Go For Wand, Cigar’s Breeders Cup Classic or Alysheba v. Ferdinand.

But in the end we came to a call that tempted history. A Triple Crown on the line, a field of great horses and a stretch drive that culminated in photo finish.

The 1998 Belmont was the closest margin of victory for any of Tom Durkin’s almost Triple Crowns. Real Quiet gained the lead at the top of the stretch, the whip was out. Durkin knew history was in the balance. “20 Years in the waiting, one furlong to go!”

Real Quiet had a lead by open lengths, but he was laboring. Durkin also saw Real Quiet’s biggest rival, Victory Gallop, starting his patented late stretch charge.  He came to Real Quiet just before the wire, and “it’s going to be very close” as the camera flashed.

Tom understood the gravity of the moment, financially and historically: “A picture is worth a thousand words, this photo is worth a $5 million. Oh no! History in the waiting, on hold, til we get that photo finish.”

Victory Gallop, as most of us know, stopped Real Quiet’s run for the Triple Crown. But in the process, it gave us one of Durkin’s greatest calls; a call the epitomizes a career worth much more than $5 million to race fans who listened to him.

Thank you Tom. You are the best, there will never be another with your flair for the dramatic, vocabulary or love for the sport.

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Critical analysis of the business, marketing, legal, and leadership aspects of the Sport of Kings